British Airways has extended its relationship with M&C Saatchi Milk to handling its global CRM strategy and analytics.
The announcement follows an agency shake-up from British Airways earlier this year after a seven-month pitch process.
BA has worked with M&C Saatchi Milk since 2012 on its ‘Know Me’ programme, which aimed to use customer data to expand its marketing capabilities.
Jane Hodson, Milk joint CEO, said: “We are particularly excited to be involved at such a transformational time helping British Airways to translate its data and content vision into a meaningful conversation with its customers, one that is relevantly targeted and adds Read full story ›
Source: The Drum