Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

British Airways promotes summer schedule with Michelle Mone modelling Ultimo swimming costumes

on Mar 27, 2014 | 0 comments

By Ishbel Macleod

British Airways is promoting its summer schedule by showing Michelle Mone posing in a range of BA inspired Ultimo swimming costumes.

Mone, who is a British Airways Executive Club gold card holder, took part in the shoot to launch the start of the summer flying schedule, which includes new routes to Austin in Texas, as well as Mykonos and Santorini in Greece.

Ultimo founder Mone said: “My Ultimo team and I designed a fantastic one-off British Airways swimsuit to bring our two great brands together.”

Colm Lacy, British Airways’ head of commercial, Gatwick, added: “With more seats to more destinations, summer looks set Read full story ›

Source: The Drum