House of Fraser has opened its first standalone shop in China, selling famous foreign brands such as Barbour, Ted Baker, Dyson, Nike, Dior and Lancôme.
The store will be in the Jiangsu province in Eastern China in Nanjing. The brand has chosen the location of the Nanjing’s Xinjiekou, the International Financial Centre, because of its premium reputation. This has also enticed new brands that are keen to tap into the wealthy Chinese population in the area to sign up with House of Fraser.
New brands welcomed into the fold include Radley, Cambridge Satchel Company, Biba Alexandre of England, Peter Werth, Lyle Read full story ›
Source: The Drum
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