British Gas has today (30 September) announced the appointment of MediaCom to handle its media and buying account, which has been in the hands of Carat since 2002.
MediaCom will begin work with the utilities firm from1 December. The three-year account includes the main British Gas brand, as well as its offshoots Hive, Dyno and Local Heroes.
The GroupM agency won the account following a competitive pitch process run by ID Comms for British Gas. The brand would not disclose the value of the deal, however it is understood to be one of the biggest media buying contracts in the UK.
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Source: The Drum
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