TV ads, company websites and promotional emails have all seen a decline in trust among UK consumers, according to Nielsen’s latest ‘Global Survey of Trust in Advertising’, which polled 30,000 online respondents in 60 countries.
In the UK, editorial content was hit by the biggest decline in trust, falling 8% to 54%. This is followed by emails that consumers sign up to (down 7% to 56%) and newspaper and radio ads (both down 6%).
Of the 19 ad formats covered in the report, only the three least trusted – mobile ads, text ads on mobiles and ads on social networks – have Read full story ›
Source: Marketing Week
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