Britvic is set to launch the ‘biggest ever’ campaign for its Purdey’s brand, which is being relaunched in an advertising blitz starring Idris Elba.
The ‘Thrive On’ campaign kicks off with a series of short films featuring real life stories to inspire people to search for ways to thrive in life. In the films, created by Iris, Elba speaks to people about ‘when they stopped growing’ and what their dreams used to be before fulfilling them for the unsuspecting interviewees.
Kevin McNair, GB marketing director, Britvic said: “We know Purdey’s is a brand with massive potential in a growing vitality category as Read full story ›
Source: The Drum
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