By Gillian West

Brother UK is embarking on a £2m multi-channel marketing campaign to promote sales of its label printers.

Covering TV, radio and digital platforms including video-on-demand, the campaign introduces the strapline ‘Next time label it’ as series of comical mishaps take place due to things not being labelled.

James Lawton-Hill, head of marketing at Brother UK, commented: “We’ve had significant success in the labelling market over the past few years, but we refuse to rest on our laurels here. Using comedy in our campaign is a completely new direction for us, and one which we’re confident will pay off and maintain our position Read full story ›

Source: The Drum