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BT to draw EE under its consumer group wing

on May 30, 2017 | 0 comments

By John Glenday

BT is to draw EE closer to its bosom since acquiring the mobile operator in a mammoth £12.5bn deal by drawing it within its wider consumer group.

Deepening ties have thus far been limited to a dual advertising camapaign ahead of a full merger between both firms, expected to conclude within four years, to create a £10bn internet, mobile and pay TV colossus.

Until now BT has kept its acquisition at arm’s length but believes the time is right for an acceleration of its planned integration, after EE exceeded BT’s own consumer group in terms of Read full story ›

Source: The Drum