This is a year where profit will be tougher to find for the consumer packaged goods (CPG) industry as a whole. 2020 was a bumper year with pandemic-driven sales pushing topline total revenue numbers to record highs, but that won’t be the case in 2021 as spending comes in below last year’s numbers. This will also impact the bottom line, but not necessarily in the way one might expect, according to NielsenIQ’s Scott McKenzie.
The profitability dynamic has always been hard to navigate, but rapid changes in how, when and where consumers spend are forcing a rethink of managing the pressure. Read full story ›
Source: The Drum
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