Budgets and change management are the main concerns which will keep marketers awake at night this year, according to new research from the Marketing Form.
The concerns were highlighted in the Marketing Form’s Research Report for 2016/17 which compiled the views and opinions of the UK’s most senior marketers for the current year.
Last year brand management was listed as the top challenge facing marketers, however it has now dropped down to third with budgets ranking as the main challenge followed by change management.
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The economy, whilst still relatively low has trebled in importance from 2015/16. Read full story ›
Source: The Drum
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