By Charlotte McEleny

JD.com and Chinese music label Taihe Music Group have partnered to create an online clubbing experience, bringing in major alcohol brands for the experience.

Budweiser, Rémy Martin, Carlsberg and Pernod Ricard have all signed up for the service, which JD.com says has increased sales of alcohol by almost 70% and 40% during some shows.

The Chinese e-commerce giant is hosting a three-hour show each week with talent from Taihe Music Group, during which it sells imported liquor brands that viewers can buy directly from the stream.

The project has been launched as a means of creating Read full story ›

Source: The Drum