The Burberry Scarf Bar will allow customers to select from an expanded range of over 30 scarf colours and shades of thread to customise the product for the first time with monogrammed initials.
While the in-store service will be unique to the luxury brand’s flagship Regent Street store, Burberry.com will also feature the tool, which will recommend thread colours based on the selected scarf and allow consumers to preview the scarf in real time. The Burberry poncho will also be available for monogramming.
To promote the service, Burberry is launching activity across all its digital platforms including a short film celebrating its Read full story ›
Source: Marketing Week
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