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Burberry retail revenue up 13% thanks to “outperforming” digital sales

on Apr 16, 2014 | 0 comments

By Natalie Mortimer

Luxury retailer Burberry has reported a 13 per cent rise in its retail sales boosted by growing online and digital sales.

Retail revenue rose to £928m in the six months to 31 March, in line with expectations, with sales at stores rising by 12 per cent.

Burberry said that reflecting changing consumer behaviour, footfall offline remained soft, while online traffic grew, thanks to increased investment in services such as click-and-collect across its store portfolio.

On a conference call for investors and analysts chief finance officer, Carol Fairweather, said Burberry would be investing further into its burgeoning Chinese market, particularly within digital. Read full story ›

Source: The Drum