By Minda Smiley

Burger King wasn’t able to convince McDonald’s that the two of them should go in on a ‘McWhopper’ together in the name of charity, but the home of the Whopper is dominating on social media following the stunt.

The fast-food chain has been mentioned in conversation 42 per cent more than McDonald’s, according to social media tracking firm Spredfast.

The social buzz comes after Burger King ran ads in The New York Times and The Chicago Tribune on 26 August, asking McDonald’s to participate in a pop-up restaurant where employees from both companies would create and sell ‘McWhoppers.’ Sales would Read full story ›

Source: The Drum