Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Burger King mocks melodramatic movie trailers to promote its ‘Angriest Whopper’

on Mar 30, 2016 | 0 comments

By Minda Smiley

One month after adding flame-grilled hot dogs to its menu, Burger King is now touting another new offering: the Angriest Whopper.

The spicy cheeseburger has hot sauce baked into its red bun and is topped with “crispy Angry onions, Angry sauce and zesty jalapenos.” It is essentially a spicier version of the fast-food chain’s Angry Whopper, which is also topped with spicy ingredients but comes on a normal bun.

To promote its new burger, Burger King has released a tongue-in-cheek movie trailer that aims to show viewers why “this sequel is better than the original.” In the spot, dramatic music Read full story ›

Source: The Drum