By Rebecca Stewart

Forced to close restaurant doors around the world as lockdown restrictions came into force across international markets, Burger King refused to fall into the trap of short-termism and instead spent much of a tumultuous 2020 working on ideas to improve its food quality and brand experience.

Leading the charge on the brand front has been Burger King’s global chief marketing officer Fernando Machado, who had no idea of the whopper task he was biting into when he was promoted to the same position for its parent company – adding Popeyes and Tim Hortons marketing to his remit – in January 2020. Read full story ›

Source: The Drum