While sipping rose on a terrace last week in Cannes (in other words, while being a walking … er, sitting … cliche), I overheard DigitasLBi’s global president Nigel Vaz define company culture as something akin to religion. That is, a tribe united around common beliefs that has a defined set of rituals and self-polices the behaviors of its members.
My immediate thought: sounds a lot like Burning Man.
Which made me realize that, for better and worse, the ad industry’s annual early-summer pilgrimage to the south of France shares much in common with the Burner community’s annual late-summer trek Read full story ›
Source: The Drum
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