Welcome to The Drum’s Account Roundup. To help you stay up to date, each Friday we bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally.
GlaxoSmithKline (GSK) has announced that it will consolidate its global estimated $1bn roster to nine agencies, inking major deals with Publicis Groupe and WPP among others.
Four holding companies already working with the agency were understood to have been consulted in the pitch, including Omnicom, Havas, Publicis and WPP – with the latter two winning elements of the account between them.
Both WPP’s Grey and Publicis’ Read full story ›
Source: The Drum
Industry News