By Jessica Goodfellow

Welcome to The Drum’s Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.

Account wins

Mothercare has awarded St Luke’s its above-the-line (ATL) advertising account without a pitch, ending its relationship with Havas, which previously held the integrated advertising account.

St Luke’s Consultancy – the brand strategy arm of the agency – has been working with Mothercare over the last two years to develop the brand proposition ‘welcome to the club’, aimed at turning the business around after it hit a low in 2014.

Work will begin immediately on the new ATL campaign which Read full story ›

Source: The Drum