By Seb Joseph

Buzzfeed has raided Pinterest for its ad analytics lead Edwin Wong in a bid to strengthen its own measurement offering for advertisers.

Wong is the publisher’s new vice president of research and insights, and will be joined by other additions to the team later in the year, according to Ad Week. He will report to chief marketing officer Frank Cooper and will work with brands to understand how their campaigns are performing around its content as well as deepen Buzzfeed’s own audience insights.

In a statement sent to Ad Week, Wong said:, “After hearing Frank Cooper speak Read full story ›

Source: The Drum