Iris has appointed Buzzfeed’s director of brand strategy Digby Lewis, to a lead role as head of platforms and distribution within its newly formed global content division.
The specialist proposition ‘Content That POPS’ is focused on the creation, production, and effective distribution of content in order to help deliver value to Iris’ clients.
The ambition of the new content division is to create more effective value exchange between brands and people through content marketing that has ‘Purpose, Originality, Participation and Shareability’ at its core.
In his new role Lewis will contribute to the agency’s data-driven insight capabilities, developing a heavyweight distribution strategy, as Read full story ›
Source: The Drum
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