The Cabinet Office has appointed RKCR/Y&R as lead strategic and creative partner for a ‘Great Britain’ campaign promoting Britain overseas.
The appointment follows a similar brief last year when RKCR/Y&R won a tourism account for Visit Britain, and the agency has been tasked with developing the brand as well as relationships with brand partners to push the campaign.
Vicky Jacobs, managing director, RKCR/Y&R, said: “We are honoured to be supporting the Great team in developing this fantastic and ambitious brand and be able to reinforce our commitment to marketing British brands here and overseas.”
The agency will create a multi-disciplinary team to Read full story ›
Source: The Drum
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