Cadbury, which wrapped its Christmas campaign less than two weeks ago, is already getting consumers thinking of Easter with the launch of its first new creative for Creme Egg in over four years.
The £4m initiative forms part of Cadbury’s wider £10m marketing investment in the Easter season. It will include social, experiential and PR and kicks off with a TVC, which has been revealed today (4 January).
Developed by Elvis Communications , the 30-second ad launches the new creative platform dubbed ‘It’s Creme Egg Hunting Season’ and features a variety of eccentric characters travelling through the countryside to seek out the Read full story ›
Source: The Drum
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