By Gillian West

Cadbury Dairy Milk Marvellous Mix-Ups has been confirmed as the sponsor of ITV’s new Saturday night show, Let Me Entertain You, launching on 26 April.

The integrated sponsorship package was negotiated by ITV Commercial and Omnicom Media Group’s content agency, Drum, and media agency, PHD, on behalf of the brand. The packaging includes broadcast, online and mobile as well as an off-air licensing agreement.

“Let Me Entertain You has a natural synergy with our new show-stopping product Cadbury Dairy Milk Marvellous Mix-Ups, so it was very fitting for us to sponsor this new peak time show,” said Mondelēz International marketing Read full story ›

Source: The Drum