By John Glenday

A nationwide children’s treasure hunt championed by Cadbury has been pulled following objections from archeologists that it endangered the country’s heritage.

The ‘intensely stupid’ campaign encouraged children to embark on a ‘real treasure hunting adventure’ by digging up historic sites around the UK on the lookout for buried loot.

Inviting people to visit the UK’s ‘top treasure hotspots’ the ad advised obtaining a metal detector, despite the fact that people can be prosecuted for digging without the consent of the landowner.

Conceding ground, Cadbury wrote: “It was not our intention to encourage anyone to break existing regulations regarding the discovery of Read full story ›

Source: The Drum