By Gillian West

Caffè Nero has partnered with Feref to create and deliver a digitally-led campaign centred on the brand’s heritage and coffee narrative entitled ‘Meet the Maestros’.

Head of brand for Caffè Nero, Karen Kidd, explained: “From the initial meeting with Feref they totally got under the skin of the brand and found a way to tell our story of coffee with real depth and personality. Because of that they were able to effortlessly develop a tone that was true to our character and which resonated with our audience.”

Chris Kinsella, executive creative director at Feref, added: “Working with a brand like Caffè Read full story ›

Source: The Drum