By Kyle O'Brien

The California Lottery is using a luxurious dream sequence to promote its new California Black Premium Scratchers Series. Created by agency of record David&Goliath, the new work combines the dream of winning $5m and the product’s color: black.

The concept is that all dreams start in black when you close your eyes, then things get vivid as your mind begins dreaming.

The dream in the 75-second spot that kicks off the campaign, ‘Dreams Start in the Black,’ is one where a woman is first transported to darkness, then scratches off the paint of a black wall to uncover a magical Read full story ›

Source: The Drum