Britain’s Got Talent’s next series will be sponsored by Lotto, the National Lottery’s flagship game through a multi-platform activation campaign.
The agreement between ITV Commercial, Fremantle Media UK and Syco Entertainment with the National Lottery operator Camelot will see Lotto help celebrate the show’s 10-year anniversary.
Activity will include on-air sponsorship and offer National Lottery players the chance to win VIP tickets to attend the live shows, while a special draw will be made to create 10 guaranteed winners.
Sally Cowdry, consumer and retail director at Camelot, said: “Lotto changes lives across Britain on a weekly basis – by creating Read full story ›
Source: The Drum
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