By Gillian West

There was a time Tesco could do no wrong. Profits grew year-on-year, share prices rocketed and global expansion was high on the retailer’s agenda. Fast forward to 2015 however and the supermarket behemoth is playing a rather different tune.

Falling sales, a plummeting share price and the small matter of a £250m accounting black hole have plagued the brand over the last 12 months, and hopes are now pinned on newly installed chief executive Dave Lewis turning around the ailing retailer.

During the festive season when Aldi and Lidl’s Christmas advertising campaigns were inviting the world and its wife to Read full story ›

Source: The Drum