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Can ads targeting men be empowering for women?

on Mar 7, 2019 | 0 comments

By Vasudha Misra

Ahead of International Women’s Day I found myself opening multiple tabs on my browser, searching for a truly empowering ad worthy of this Women’s Day. Something that helps us move forward, instils more confidence and helps change the narrative. And as I was looking at these moving commercials starring women in the main lead, telling women all over the world to stand up for themselves, end stereotypes, I started thinking to myself whether this approach is a little one-sided?

Are we as women expected by society to go change the world for ourselves while patriarchy watches and perhaps even Read full story ›

Source: The Drum