By Seb Joseph

Reporting by Seb Joseph and Minda Smiley

Pre orders for Apple TV are off to a “great start” according to chief executive Tim Cook and as the service hits stores interest from advertisers in its ability to bring native content to television is growing.

“We want to provide the same innovation in the living room that we delivered in our iOS devices,” said the Apple boss just days after eager fans were allowed to pre order the service. And while the launch date remains under wraps for now, its “apps not channels” focus is not only being billed as gamechanging for Read full story ›

Source: The Drum