Cancer Research UK, in collaboration with The Good Agency, has launched Undie Run, appealing to students to strip down to their ‘smalls’ as part of its ongoing Stand Up to Cancer initiative.
The charity’s fundraising event, launches this week in 35 universities across the UK to help raise money to beat cancer sooners, supported by the campaign strapline ‘When it comes to fighting cancer, it’s what’s undie-neath that counts’.
The The Good Agency worked with the charity to devise the event strategy, creative look and feel and on and offline marketing materials for the event including a suite of online content, social Read full story ›
Source: The Drum
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