By Henry Clifford-Jones

Before Cannes kicked off this year I said I had hoped we would continue to see B2B making it’s mark. And I wasn’t disappointed. Glancing through the Lions winners from last week it’s clear B2B is more than pulling its creative weight; in fact it’s killing it.

Here are some of my favourite B2B campaigns which picked up the gongs last week:

Fearless Girl, State Street Global Advisors

Fearless Girl, the statue that famously stares down Wall Street’s Charging Bull sculpture, was the big winner of course, picking up multiple awards during the week including Read full story ›

Source: The Drum