By Mark Borkowski

Sex and death. “Two things that come once in my lifetime,” quipped Woody Allen. At this year’s Cannes Lions both happened – and that was just on the Croisette.

The fatal car accident involving a Google executive and Twitter’s gleeful smuttering over a couple caught eloping on the red carpet after one too many melon balls overshadowed much of the creative powwow that is this Mad Men sur la mer. Rather than appealing to Woody’s aforementioned corporeals, many of the wares on display aspired to a higher kind of social purpose.

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Source: The Drum