Canon has become the first brand to use the Guardian’s new digital ad formats ‘Frame’ and ‘Focus’ in its latest campaign, as the publisher extends its native ad proposition.
The new formats, designed and developed in-house, live natively within the Guardian site, and promise high-quality visual impact, high engagement and contextual sensitivity in a full-package ad experience.
For the latest instalment in Canon’s ‘travel camera’ campaign, the brand has used the new ad units to showcase images captured by one of its cameras across the Guardian’s mobile and tablet platforms, in a Guardian-wide campaign.
The push uses Guardian Focus, an immersive mobile display Read full story ›
Source: The Drum
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