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Canon hopes to build closer connections with consumers with push into digital

on Oct 30, 2014 | 0 comments

By Sarah Vizard

Canon's Irista photo storage service marks its first push into digital as it looks to build better relationships with customers
Canon’s Irista photo storage service marks its first push into digital as it looks to build better relationships with customers

The company launched digital imaging service Irista in June, which new business developer Floris Oranje tells Marketing Week is the “first example” of Canon moving into the digital imaging space. The service, developed with digital agency Possible, offers free online storage up to 10GB and charges for extra.

Irista, which was developed with digital agency Possible, enters a crowded market where the likes of Dropbox, Google Drive and Apple’s iCloud already have hundreds of millions of users. Oranje says Canon signed up Read full story ›

Source: Marketing Week