Canterbury has kicked off its marketing for the Six Nations with a hidden video ad capturing fans attempts to protect England captain Dylan Hartley’s rugby shirt.
The four-minute ad shows a select number of fans, who were randomly chosen in a prize draw after purchasing the Canterbury England Rugby alternate shirt, meeting their hero in the lobby of the London Marriott Hotel Twickenham.
In each scenario, Hartley greets the fans before receiving a phone call requiring him to briefly depart which results in the fans being asked to look after the match shirt he is carrying.
Hidden cameras placed Read full story ›
Source: The Drum
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