By John Glenday

UK advertising regulator The Committee of Advertising Practice (CAP) has followed through on its pledge to formalise the way it regulates ads containing gender stereotypes, by launching a public consultation on toughened new rules in addition to guidance as to how these new rules are likely to be manifested in practice.

The industry has broadly welcomed moves to clarify the thorny issue which will see a new rule added to the Advertising Codes covering both broadcast and non-broadcast content upon the consultation’s close on 26 July.

This will for the first time expressly prohibit ads which ‘include gender Read full story ›

Source: The Drum