Carling has staged a live ice carving in central London to create social buzz around its current out-of-home (OOH) campaign.
The live event, staged by Kinetic Worldwide, took place yesterday (16 April) in Victoria train station, and compliments a series of billboards and bus shelter adverts currently appearing at key sites across the country.
Steven White, Kinetic account manager, said: “Molson Coors tasked Kinetic with creating a real impact around its Carling British Cider brand this spring so we worked with our creative hub Kinetic Active to devise a high-profile live event to guarantee consumer interaction, visibility and social media activity.
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Source: The Drum
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