Molson Coors-owned brand Carling has teamed with Expedia for a bank holiday campaign that will offer consumers the chance to spend their bank holiday in Brighton or Barbados.
The campaign will encourage consumers in the UK to enter a first come, first served promotion to book a two or four person bank holiday getaway for £49 per person.
However, they won’t know until after they’ve booked whether they’re off to Brighton or Barbados; one in three holidays will be in Barbados.
The promotion will be supported by an integrated campaign, which kicks off with out-of-home advertising in the run up to Read full story ›
Source: The Drum
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