Carlsberg UK and BT Sport have joined forces in a deal to make screening premium live sport more accessible to UK pubs and clubs.
The deal, which sees better value subscription packages offered, will be launched for UK free-trade but will extend across the market to include leased and tenanted pubs.
In a “substantial investment” from both companies, the tie-up enables Carlsberg UK and BT Sport’s free trade customers’ access to a discount of 50 percent on a BT Sport subscription. The discount is scaled according to the number of Carlsberg UK beer and beverage products listed on the bar. Read full story ›
Source: The Drum
Industry News