Carlsberg has outlined its desire to become a content hub of both brand created content and user generated content, 18 months since it began work on its online over haul dubbed Pegasus.
The website aims to unite Carlsberg’s 500 plus brands across 160 markets as a way to bring content, product and branding together in one place. So far one element of the Pegasus platform has been implemented in the UK which Carlsberg senior brand manager Dharmesh Rana said has now brought the region’s site “technically” up to date.
“[Pegasus] is more reflective of our brand strategy to premiumise, as well as Read full story ›
Source: The Drum
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