iD, the mobile network launched last year by Carphone Warehouse, has tied up with Vice Media for its first awareness driving campaign that promises to celebrate individuality.
The brand has flown under the radar since its launch last May, slowly acquiring some 250,000 users. But marketing director Mark Bowles – who took control of the brand six months after launch – told The Drum it’s now on an offensive to win more users from its larger rivals including 02, Vodafone and EE.
“We look at the market we’re playing in and we have a modest budget so we can’t necessarily be Read full story ›
Source: The Drum
Industry News