By Emma Mulcahy

As the retail landscape continues to evolve and move towards digital channels, we are seeing a rapid uptake of a PIM solution by those more traditional brick-and-mortar businesses, in pursuit of digital excellence.

When establishing their digital presence, it is essential that these businesses lay the foundations for success by developing an omnichannel strategy. In ensuring that they have a contextually relevant and engaging presence across essential digital channels, businesses increase the touchpoints available for consumers to engage with their brand their products. This leads to a greater number of conversions, higher customer satisfaction and a significant boost for your organisation’s Read full story ›

Source: The Drum