By Amy Houston

The campaign also includes fly posters throughout the UK and editorial spreads in select magazines.

Sportswear brand Castore has today unveiled its latest ad from its ‘Better Never Stops’ campaign to promote its latest range of clothing.

The ‘Light Reflective Range’ push features some of the world’s best-known male athletes such as Andy Murray, Adam Peaty and Jos Butler.

Created by ad agency FCB London, the push includes a specially built out-of-home (OOH) activation, fly posters and features in titles such as GQ, Men’s Fitness and Women’s Fitness.

“Launching Castore’s light collection was incredibly important for us as a brand,” said Read full story ›

Source: The Drum