By Audrey Kemp Lisa Materazzo takes the wheel with ‘Freedom of Choice,’ unveiling the brand’s broad range of vehicles and pioneering marketing strategies to engage a new generation of Ford fans. Motorheads, start your engines. Ford Motor Company, a venerable name in the automotive world, has launched a dynamic bilingual campaign showing off the breadth of its vehicle offerings, aptly titled ‘Freedom of Choice.’ The campaign marks the automaker’s first fully integrated campaign of the year and first ad campaign led by industry heavyweight Lisa Materazzo, who joined Ford about six months ago as its global chief marketing officer. With a background steeped in success at Read full story › Source: The Drum...
Read MoreBy Kendra Barnett This week, The Drum is reporting live from Possible Miami 2024. Amid the sea breezes and the buzz, here’s what we’re hearing from industry leaders on the ground. On marrying brand and performance marketing Tariq Hassan, chief marketing and customer experience officer, McDonald‘s: “For the longest time, it was like brand or performance, and I just refuse to participate in it. If you think about the construct, when were we ever told, ‘Oh, yeah, go build the brand, but who cares if it performs. Oh, and by the way, perform the heck out of something, but who cares if it deteriorates Read full story › Source: The Drum...
Read MoreBy Amy Houston Other athletes, including Max Whitlock and Emily Campbell, have come together ahead of the event to inspire people to take action and reach their personal goals. With the Summer Olympic Games now a hundred days away, NatWest has released an uplifting spot to rally the UK. The ad is designed to motivate everyone to achieve whatever goals they might have been putting off. Some of Team GB’s most celebrated athletes worked alongside Pitch Marketing Group on the script. Each sporting star shares a personal story on how they took the first steps toward their own success and accomplished things they never dreamt Read full story › Source: The Drum...
Read MoreBy Hannah Bowler Washing detergent marketing has historically been functional and aimed at families, but newsflash: it’s not only parents who wash clothes. Unilever’s vice-president of marketing shares how it is using its latest innovation to freshen up laundry marketing. Unilever brand Persil has ambitious plans to modernize its image and marketing with a new detergent, Wonder Wash, as it looks to appeal to more households. We’ve all seen the classic laundry advert: the kid plays around in the dirt, the parent puts the dirty clothes in the wash and the detergent turns the clothes back to white. Oh, and the parent randomly sniffs the Read full story › Source: The Drum...
Read MoreBy Audrey Kemp ‘Home Just Got Real’ normalizes the indefatigable spirit required of homebuyers in the current economy. From inventory shortages to fluctuating mortgages, owning a piece of the American dream seems more like a distant dream for many young adults. Yet, in the face of this tumultuous real estate market, Millennials and Gen Z still dream of one day buying a home. On Monday, real estate marketplace Zillow launched ‘Home Just Got Real,’ its latest campaign acknowledging the obstacles young adults face in their quest for homeownership. Its narrative speaks to a generation caught between reasonable aspirations and harsh economic realities — and a Read full story › Source: The Drum...
Read MoreBy Webb Wright The NBA’s latest campaign celebrates the energy and charisma of the playoffs, the postseason elimination tournament which culminates in the seasonal championship. Is there a distinct vibe shift among professional basketball players and fans during playoff season? According to a new series of spots from the NBA, the answer is an emphatic “Yes.” Just days ahead of the start of the 2024 NBA playoffs (this Saturday, April 20), the league has debuted a new ad campaign spotlighting “Playoff Mode” – a supposed phenomenon which causes players to become especially energetic, fans to become particularly passionate, and games to grow noticeably more heated Read full story › Source: The Drum...
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