By Audrey Kemp

‘Home Just Got Real’ normalizes the indefatigable spirit required of homebuyers in the current economy.

From inventory shortages to fluctuating mortgages, owning a piece of the American dream seems more like a distant dream for many young adults. Yet, in the face of this tumultuous real estate market, Millennials and Gen Z still dream of one day buying a home.

On Monday, real estate marketplace Zillow launched ‘Home Just Got Real,’ its latest campaign acknowledging the obstacles young adults face in their quest for homeownership. Its narrative speaks to a generation caught between reasonable aspirations and harsh economic realities — and a Read full story ›

Source: The Drum