By Sam Anderson Christmas day isn’t quite here yet – but marketers’ campaign for your pre-Christmas attention is wrapped. Here, straight from the horse’s mouth, are the trends that characterized this Christmas campaign. The weeks leading up to Christmas are among adland’s busiest and most prestigious. From a deluge of TV spots to the obligatory agency Christmas greetings, agency folk truly earn their turkey (or plant-based alternative). But what are the trends behind the big-ticket stories (like who stole that Waitrose dessert and whether Saatchi & Saatchi’s first John Lewis spot was any good)? We asked leading marketers from The Drum Network what Christmas 2024 Read full story › Source: The Drum...
Read MoreBy Amy Houston The relatable spot for the mobile payment app Vipps comes from Norwegian ad agency Try. Vipps is stepping up as the first alternative to Apple Pay for iPhone users in Norway, offering a new way to pay via an app. To celebrate this milestone, the brand has unveiled a playful ad campaign that humorously taps into the relatable anxiety of misplacing a physical wallet. The ad features a man at a train station who suddenly panics upon realizing his wallet is missing. As he frantically retraces his steps to where he thinks he left it, an unexpected twist adds a surprising turn Read full story › Source: The Drum...
Read MoreBy Amy Houston We hear from the sharpest minds at BBH, FCB, Gut and Dude London about their thoughts for the year ahead. Unsurprisingly, AI remains a hot topic, sparking both excitement and skepticism among creatives for 2025. AI tools are expected to take on a dual role: enabling immersive, adaptive ads that optimize real-time campaigns while reshaping how brands connect with audiences. Yet, this rise in automation will pose a challenge – how to resist the tide of mediocre, algorithm-driven content and instead prioritize bold, emotional and deeply human creativity. Creativity will also be marked by radical fun and humor as the industry embraces Read full story › Source: The Drum...
Read MoreBy Amy Houston The Drum’s profile series sat down with some of the industry’s most influential innovators in 2024, from companies including Highsnobiety, Condé Nast, VML and Turner Duckworth. In 2024, The Drum’s here Read full story › Source: The Drum...
Read MoreBy Tim Healey Tim Healey talks to the global brand executive and author of The Business of Aspiration to find out more about her career to date. You have a doctorate in sociology from Columbia University. You write extensively for various publications. You’ve been listed in the top 50 Forbes most entrepreneurial CMOs in 2024. You have traveled from agency- to client-side. You’ve been a strategist at AKQA, Razorfish, the Barbarian Group, a senior planner at Huge; you’ve been at Droga 5 and then Spring Studios. You’ve been global strategy director and chief brand officer at Rebecca Minkoff, CMO at Matthew Gabriel, chief brand Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Leaders from Leo Burnett, Wieden+Kennedy, Havas and more reveal the 2024 ads they wish they’d made – campaigns that captivated, sparked envy and exemplified the power of brilliant creativity. What makes an ad truly unforgettable? For some of the industry’s top creatives, it’s the work that sparks envy – the creative they wish they’d dreamed up themselves. As the year winds down, The Drum asked agency leaders to name their favorite ads of 2024 (excluding their own). Their picks span from Marmite’s cheeky smuggling campaign to Nike’s bold ode to ambition, showcasing the best of creativity and craft this year. Read more Read full story › Source: The Drum...
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