Mobile advertising firm Celtra has today (June 21) announced a $15m funding round with WPP confirming its participation in taking a minority stake alongside CPG giant Unilever.
US-based Celtra has established itself as one of the foremost companies in the mobile advertising space, having developed a creative management platform for distributing content across multiple screens since it was founded in 2006.
Celtra makes its AdCreator platform available to both brands and agencies, with the technology used to facilitate the creation, production, and distribution of ads across a variety of devices (both desktop and mobile).
The company will use the latest Read full story ›
Source: The Drum
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