By Kyle O'Brien

Center Parcs, which specialises in short breaks, has unveiled a new campaign celebrating the forest as an immersive playground. The campaign features a new television ad, “Forest is Your Playground,” a 50-second commercial December, which debuted on the company’s Facebook channel before jumping to TV.

The new campaign builds on the success of last year’s “Bears” campaign and the Center Parcs “Get Together Again” positioning. Created by agency Brothers and Sisters, the commercial showcases the acres of forest at Center Parcs and shows how the forest is a fantastic playground Read full story ›

Source: The Drum